Blurry Mustang

Alright! When 2 passions unite, it better be good. And looking at these billboards for the new Ford Mustang, it looks good indeed. The coolest thing is the technology used to do this, because there are not just big images that blend in with the background. At Ian Hart’s website you can read:

“Constructed from GE Lexan EXL semi-transparent resin, the billboard accurately blurs the scene behind it regardless of day, weather or season.”

Now if that ain’t cool! Here’s what they look like:

[Via MarketingBlog.eu & AdScam]

(Crossposted on ‘Cross The Breeze)

Tags: ian hart, adscam, marketing, billboard, creative, technology, transparant, fordmustang