Archive | June 2008

#19: NavStang for a year

I’ve written about competitions before in which you could win a Mustang, but never before have their competitions like these that would take place in Belgium, so I would actually be eligible for it. Today that has changed :)

Pioneer has launched a competition recently in which you can win a 2008 Mustang V.6 for a year (petrol included) with their navgate competition. The navgate is Pioneer’s hi-end navigation system including 3D imagery, entertainment management, etc etc. The site also features a cool movie called ‘Mustang & Pioneer: poetry in motion’. Since the site is in Dutch, you need to click on the ‘Kijk: filmpjes!’ link just below the Mustang image once you’ve entered the site. I can’t link to it immediately unfortunately nor do I have the time to see if I can find it on Youtube or other.

navgate

Anyway, back to the competition. There’s 3 questions to be answered of which as usual 2 very easy ones and 1 very difficult one. In the last question you need to answer how much kilometers the Mustang (that you can win) will do touring the Pioneer navgate roadshow through Belgium and The Netherlands. You only get the cities where that roadshow will take place and no starting points or anything so I did a quick calculation of what could possibly be the answer but I’ve never had much luck in competitions such as this one so we’ll see. I know you all want me to want this so thanks in advance for the support ;)

Pioneer could actually end my quest for a year! I guess this is the closest chance yet I’ve had to get myself a Mustang. It still ain’t no classic 65-69 Model, but it’ll do you know. It definitely will do.

Mustang Blue

After my Mustang for Men (2) post something interesting happened, and quite frankly something I didn’t expect at all. In this post I wrote about the new Estee Lauder frangrance carrying the Mustang brand, and how I think it’s nice and all but also how I didn’t buy the sales pitch. So to be clear, I wasn’t very impressed.

That changed quickly though and I’ll tell you why. Not even 2 or 3 hours after I posted this, Tracy Royal from Estee left this comment. As a geek marketer that alone impressed me already quite a bit, still today only few brands engage in social media and Estee was definitely not amongst them (at least to what I had seen so far). Anyway, I sent Tracy an email with my address and a week later I received a delivery from Estee:

Estee2_adpt   Estee1

Now all of this is not very expensive for a company to do but nevertheless it still is very impressive. So what about the fragrance itself? It’s not bad actually. It ain’t extremely special but I don’t think it should be either, I’ll use it. And trust me, if it were shit I would have told you just the same you know, that’s the right I keep to myself on this blog.

So Tracy, you impressed me with your swift reply on my post and the Mustang Blue fragrance is pretty alright, allow me to make one suggestion to you though. I still don’t buy the marketing/PR piece you created, I think it’s too fabricated, it’s not real enough. “The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand”… don’t say so, show me. And maybe some more pro-active outreach in the online Mustang communities would have been good as well. Anyway, your interaction with me was very real though, and that makes a lot of difference. Respect.

Mustang for Men (2)

Remember Mustang for Men? Well they’re at it again. This time Mustang Blue was announced and should be available from this month (in the US).

MustangBlue

“The first Mustang fragrance appealed to his bold, daring and legendary side as he drove through the west. Mustang Blue further defines the Mustang man by exploring his adventuresome side via a drive along the California coastline. Mustang Blue will appeal to men who aspire to the freedom of the outdoors, the power of the engine and the confidence to show off their sexier side. Anything is possible in a Mustang.”

At least that’s it according to Robin Mason, Vice President of Global Marketing for Aramis and Designer Fragrances who are producing this. I’d say ‘whatever’ on this one, still think it’s fun but probably won’t buy it anyway. What about you?

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