AdClassix Week
I have posted some AdClassix before (aka classic print advertisements) for the Ford Mustang, but today I found a whole bunch of them on several sites that I hadn’t seen before, more than I’ve posted so far so next week it’ll be all AdClassix week, how about that ;) Here’s a teaser, an ad from the same series as the one in my last post, just to give you some idea. At the end of the week I’ll create a new page on the blog, where I’ll feature all classic ads on one page for your viewing pleasure.
This ad is another one from the very beginning, presenting the new Ford Mustang, the unexpected.
Little note – the name AdClassix which I use for these posts is a nudge to AdClassix.com, a cool site that features tons of classic ads.
Older AdClassix:
See y’all next week ;)
Mustang AdClassix IV
Can this be the first print ad ever made for a Mustang? As you can see I’m digging into the Mustang history a bit more lately, looking for interesting facts and great stories and of course advertising (that’s my business people).
“Presenting Mustang… the unexpected look in cars and sunglasses”? What is that supposed to mean? I probably miss the clue of this but I don’t really understand this slogan.
Reading “all-vinyl interior” or “wall-to-wall carpeting” makes me smile though. You can see how the unique selling propositions in the sixties were different from what they are today.
Got great Mustang stories to share? Let me know in the comments.
The original Pony Car
From 1967 Chevrolet, Pontiac, Dodge, … started making muscle cars eager to participate in the Mustang’s success. They were all dubbed Ponycars but we all know there can only be one original and that was the Mustang of course.
First Mustang off the assembly line
I found some interesting facts on this site during my last Mustang searches, the first one sounds a bit strange to me given the Mustang was released sometime mid 1964 so if you know what this is about let me know in the comments:
1962 – Ford unveils a new car at the start of the U.S. Grand Prix at Watkins Glen, the Mustang
1963 – While waiting for the introduction of the Mustang, Ford introduced the Falcon Sprint package with a V8, tachometer and special trim
1963 – Ford tries and fails to buy Ferrari
1965 – Ralph Nader’s “Unsafe at Any Speed” published
1966 – The millionth Mustang is built just before its second birthday in March
1966 – Wilson Pickett releases the hit single “Mustang Sally”
1966 – Mustang sales were over 6% of the total U.S. car market
Can you imagine that? Six percent of the total U.S. car market not to just one brand, but to one single model. If this is true it offers some good news for me. Meaning it’s okay if it takes some more time before I ever get to buy one as there are plenty of them ;)
One more note on that 1st Mustang. Did you know that was bought by an airline captain called Stanley Tucker who had seen the car at his local dealership and that he wasn’t even aware this was the first one? Apparently Ford tried to buy it back soon after it found out the car was sold but that Stanley Tucker didn’t let go until (after 2 years of driving and 10.000 miles) he got a new full-option 1966 model from Ford. And also not just ‘a’ 1966 model, but the millionth Mustang manufactured. You can now go see the 1st Mustang ever made – unrestored – in the Henry Ford Museum. You gotta love stories like these.
Mustang Pick-Up
From the ‘here-is-a-Mustang-you-don’t-see-every-day’ department, after the Trike or the Station Wagon, we bring you the Mustang Pick-Up. Nice find from the Mustangblog on Ebay. The auction is still on (as we write this) and current bids go to $500 (reserve not met yet). The auction does mention the Mustang needs full restoration… that is if you even want it of course ;)
Mustang Pick-Up Ebay Auction (until Oct. 20th 2008)
Mustang AdClassic (III): Shelby hot!
Order your Mustang as hot as you like… even Shelby hot! Here’s a nice classic print ad that ran in 1967 promoting the Mustang/Shelby connection.
“The ad text pointed out that there was a GT package for every kind of Mustang, from the 289 to the 390 4V. It described the GT package as including special wide-oval tires; higher rate springs, shocks and stabilizer bar; GT stripes; four-inch fog lamps; and front power disc brakes. That much took two paragraphs and, from there on, the ad is all Shelby. It mentions both the GT 350 and the GT 500, with its Le Mans developed 428 cubic inch engine, modified front suspension and four-leaf rear springs.”
The website featuring this article made another very interesting comment:
Another interesting note about this ad is Ford’s recognition of the fact that, for the first time since Mustang was introduced, they had serious competition in the pony car market. The line of text directly above “Mustang” and the logo says, “THE ORIGINAL.”
The original indeed. Nuff said ;)
PS: Sorry about the quality of the scan
PS2: Other AdClassix can be found here and here.
Barret-Jackson 2008
Want to drive the 1966 Mustang coupe owned by James Earl Ray (who assisinated Martin Luther King) or the 1980 Mustang owned by Bette Davis? Or are you looking for another georgous yet less famous (or infamous) classic Mustang then the 2008 Barret-Jackson collector car auction in Las Vegas is where you need to be. The auction is held in the Mandalay Bay Resort & Casino from October 15th to October 18th, as in ‘next week’ :)
The auction is about a lot more than just about Mustangs but there are some 30+ Mustangs on the list and Mustangblog.com looked them all up. The event will apparently be broadcasted live on the Speed channel in case you can’t be there (and in case you know what the Speed channel is… because I don’t).
Mustang Wagon
Fact or fiction? There is a great article over at Hemming blogs talking about the Mustang Station Wagon, or at least something that could have been exactly that. Some time ago they posted a photo of a Mustang Station Wagon, along with a claim (not from them though) that Ford actually built two Mustang Station Wagons sometime in 1966. Now that doesn’t sound too crazy, does it? When it comes to body variations of the Ford Mustang, you have the hardtop, convertible and fastback and indeed there’s potentially some room for a 4th: the station wagon. Now I’m not necessarily saying that is a good idea, I’m just saying it makes sense purely looking at the facts ;)
There’s 2 things I particularly like about this story. First since I had never heard about the Wagon until now I think that’s kinda neat, but second and far more impressive to me (as a geek marketer) is how the posting the initial photo at Hemmings blog made the community interact and basically straighten the story out. So the rumour was Ford actually made two Mustang Station Wagons to test the concept and funny enough Hemmings blog had received photos of two different Mustang Station Wagons as well… could they be it?
“I think a lot of the rumors of factory prototype station wagons go back to late 1966, when Intermeccanica built the above Mustang station wagon for advertiser Barney Clark and designer Bob Cumberford and said wagon got exposure in the buff books of the day, including Car Life and on the October 1966 cover of Car and Driver. According to Intermeccanica’s website, the company actually built the wagon in 1965: “A Mustang Station Wagon prototype was built for the W. J. Thompson advertising agency. The car was presented as an idea car to Ford Motor Company.” Jeff Pearce said the Intermeccanica car still exists, though it’s “rusting away somewhere back East.”
Apparently Ford themselves had indeed 2 internal design proposals on the table, but all three of them (their own two and that one of Intermeccanica) rejected, closing down the idea for good. Fascinating story if you ask me. Go and read on all the details at the Hemmings blog.
#20: M(o)us(e)tang
I can haz Mustang! Well sort of. “Cruise the web in style” is what it says on the website of 4 Door Media who created this Ford Mustang Series Wireless Car Mouse:
“4Door’s car mouse designs have the look of a replica automobile and the functionality of the best pointing devices on the market. The functioning headlights and smooth lines give the car a realistic look and feel. A must have for car enthusiasts and collectors.”
They’re available in a whole bunch of different colors as well. It sure would do well in my little office :)
[via Mustang Blog]
Flickr Photos
|
Recent Comments