GM’s original 1956 four seat sports car proposal

"Let’s revert to the slab stern and high luggage compartment, the nearly vertical rear window, the leather strap and ‘chunk of road machinery’ feeling."

gm_doc

That’s from a multipage document describing the need for an American four-passenger sports car, a text leading to one of the most successful product launches Detroit ever enjoyed, Ford’s April 1964 Mustang. Written in 1956, it was presented to — and furiously rejected by — Harley J. Earl, General Motors’ styling chief. Its author, Barney Clark, wrote Corvette advertising copy at the time. A few years later, working for J. Walter Thompson on the Ford account, he talked with product planner Don Frey about it. Lee Iacocca may be the "father of the Mustang," but he got the notion via Frey and Clark, and thus indirectly from GM. Even the final 108-inch wheelbase was first determined by GM’s Anatole Lapine, who subsequently became Porsche’s design leader. Nothing’s simple in the car-design business.

1964-ford-mustang-front-view

1964-ford-mustang-rear-view

1964-ford-mustang-interior-view

Read the original document here.

[Via Automobile]

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

2 responses to “GM’s original 1956 four seat sports car proposal”

  1. tony says :

    Thanks for posting those pictures,they’re pretty cool.

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