Marketing the Mustang: An American Icon

Apparently there’s a documentary titled "Marketing the Mustang: An American Icon." on the Mad Men Season 4 DVDbox-set extras. It tells how Ford executive Lee Iacocca persuaded a very reluctant Henry Ford to build the Mustang by citing research his agency guys gave him about the target demo (newly affluent boomers), and lays out the groundbreaking marketing of what would become an instant automotive classic.

Among the revelations in the doc: A lot of the Ford Mustang’s initial marketing was directed at women — the focus of the clip below. There are also a whole bunch of print ads shown in the this 2 min clip but if you’re a regular reader of this blog you have seen most of them already ;)

mustangdocu

Thanks for the heads up Steven.

[Via Steven / AdAge]

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

2 responses to “Marketing the Mustang: An American Icon”

  1. Sue Jenkins says :

    not to hijack this thread but im thinking ofusing this guy to do marketing on my blog does any no anything about them, they are located in london so i heard. i cant find any reviews on them – Rod Gardner and Associates, 19 st Helens Gardens, London, W10 6LW – 0207 558 8957

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