When a car configurator becomes a stage

Awesome. Normally I don’t tend to write much about Mustangs that aren’t like 40 years old but this is one of these exceptions. It’s when the Mustang enthusiast as well as the Marketer in me get excited that I make that kind of exception on this blog. And that’s exactly what Ford did with their new customizer for the 2012 Ford Mustang.

First of all it is by far the best car configurator that I’ve seen, the battle mode makes it even more interesting. And yes I realize it’s not really a car configurator in the typical sense of the word, you cannot change some options you would normally want to change in a configurator like that (interior, options, …) but I don’t really mind. It’s exactly those things that make me walk away from those tools in the first place. In this case I get to play with the different models – quite literally – and from that point go to the ‘build & price’ options, the more boring stuff, albeit not unimportant of course.

2012customize

And what a stunning quality as well. The image you see above is my first custom Mustang, my color, my everything… don’t you think that is looking really good? Looks pretty real to me.

And then there’s the staging area. Once you’ve built a custom Mustang (or more than one) you can challenge other fans & friends in one-to-one battles.

2012battle

And maybe bring you some inspiration. Nice work Ford! I’m gonna build me some more truly awesome ‘Stangs. Challenge me, you know where to find me ;)

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

One response to “When a car configurator becomes a stage”

  1. Ford St Louis says :

    The new configurator will hopefully let Mustang enthusiast play around and dream up their perfect car. I agree that the end results are realistic and it’s a new innovative and fresh take on a well known tool.

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