Maxximum Sound!

cinemaxx

You probably don’t know but I used to be in charge of all digital marketing of a cinema group called Kinepolis. They own part of another group in Germany that is called Cinemaxx. To cut a long story short, that’s why I have a kind of dual interest in the video below. First of all it features a Mustang with a nice sound and secondly the spot is created by that same Cinemaxx I just mentioned to promote a new sound experience in their theatres:

“Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new “MAXXIMUM SOUND” experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.”

Enjoy! And turn up the sound.

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

One response to “Maxximum Sound!”

  1. Car for Sale says :

    Very cool video. The way every single sound was magnified is what made it for me. Thanks!

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