You probably don’t know but I used to be in charge of all digital marketing of a cinema group called Kinepolis. They own part of another group in Germany that is called Cinemaxx. To cut a long story short, that’s why I have a kind of dual interest in the video below. First of all it features a Mustang with a nice sound and secondly the spot is created by that same Cinemaxx I just mentioned to promote a new sound experience in their theatres:
“Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new “MAXXIMUM SOUND” experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.”
Enjoy! And turn up the sound.
Awesome. Normally I don’t tend to write much about Mustangs that aren’t like 40 years old but this is one of these exceptions. It’s when the Mustang enthusiast as well as the Marketer in me get excited that I make that kind of exception on this blog. And that’s exactly what Ford did with their new customizer for the 2012 Ford Mustang.
First of all it is by far the best car configurator that I’ve seen, the battle mode makes it even more interesting. And yes I realize it’s not really a car configurator in the typical sense of the word, you cannot change some options you would normally want to change in a configurator like that (interior, options, …) but I don’t really mind. It’s exactly those things that make me walk away from those tools in the first place. In this case I get to play with the different models – quite literally – and from that point go to the ‘build & price’ options, the more boring stuff, albeit not unimportant of course.
And what a stunning quality as well. The image you see above is my first custom Mustang, my color, my everything… don’t you think that is looking really good? Looks pretty real to me.
And then there’s the staging area. Once you’ve built a custom Mustang (or more than one) you can challenge other fans & friends in one-to-one battles.
And maybe bring you some inspiration. Nice work Ford! I’m gonna build me some more truly awesome ‘Stangs. Challenge me, you know where to find me ;)
Apparently there’s a documentary titled "Marketing the Mustang: An American Icon." on the Mad Men Season 4 DVDbox-set extras. It tells how Ford executive Lee Iacocca persuaded a very reluctant Henry Ford to build the Mustang by citing research his agency guys gave him about the target demo (newly affluent boomers), and lays out the groundbreaking marketing of what would become an instant automotive classic.
Among the revelations in the doc: A lot of the Ford Mustang’s initial marketing was directed at women — the focus of the clip below. There are also a whole bunch of print ads shown in the this 2 min clip but if you’re a regular reader of this blog you have seen most of them already ;)
Thanks for the heads up Steven.
Collected some nice classic Mustang ads again so will be posting them all during next week – AdClassix week starting Monday – similar to what I did last October for those who remember.
All ads I ever posted on this blog can also be found on this page which is dedicated to classic Mustang ads.
I don’t normally post or link to classifieds for Mustangs on this blog, nor will that change in the future. But this one on Craigslist caught my attention because the way it was advertised. So just spreading the love here, Colorado Springs unfortunately is a bit far for me ;)
“I am an oxidized red 289 V8 coupe with black and cream interior. I was my owners primary vehicle for 8 years, I’m ugly, but run well. Better than being gorgeous and broken down. New carb and rear tires, will be a perfect vehicle for someone with a desire to work on me. Interior needs re-upholstered. Yes, I have rust, yes the quarter panels need replaced. Classic mustang parts are some of the cheapest to buy. As with older classics, you can put in 3 or 4K and sell for a good profit. (I actually saw one go for 68K on a Barrett Jackson Auction) No clue on the mileage. THIS IS A GREAT FIXER UPPER DEAL. It can be driven away, but probably not completely reliable, since it has been sitting parked for 5 years. Classic Mustangs DO NOT lose value like all other cars, they actually gain value. Therefore, no foolish offers even considered.”
So if you have some $1995 to spare and quite a bit of free time…
During a phone conversation with Scott Monty a few days ago, Scott talked about the FordCollection.com website, a site that sells … well Ford ‘stuff’. Scott is head of social media at Ford Motor Company and since we’re in the same business (although totally different regions and products) and we share some of the same Mustang passion (with the difference that I think he drives one and I definitely don’t) we had some extra good reasons to catch up.
Anyway – I was looking between the Mustang related items in the store and noticed this tin sign, which I had seen at classic car shows in the past as well. Only the price ($12) is much lower than what I have seen so far. Luckily I didn’t order right away because a few days later I came across the Steedshop.com that sold the same sign for $10.88 and had information about international shipments (something I couldn’’t find at FordCollection.com.
I will try to order something at both online shops and will let you know which comes out best (at least for international). One thing is clear from the start – if you want choice, Steedshop.com is the best option.
Can this be the first print ad ever made for a Mustang? As you can see I’m digging into the Mustang history a bit more lately, looking for interesting facts and great stories and of course advertising (that’s my business people).
“Presenting Mustang… the unexpected look in cars and sunglasses”? What is that supposed to mean? I probably miss the clue of this but I don’t really understand this slogan.
Reading “all-vinyl interior” or “wall-to-wall carpeting” makes me smile though. You can see how the unique selling propositions in the sixties were different from what they are today.
Got great Mustang stories to share? Let me know in the comments.
Or Daisy, Sandy, Annabel, … and all the other Mustangs you can hire at Sidney Mustangs. Whether it is for a wedding, a fashion shoot or whatever special occasion that’s the place to go. Now this isn’t meant to be as an advertisement so why do I want to talk about this one then? Simple, I was charmed by the fact they had named their cars like this. Not that I would ever consider doing that, not in the least with the names they’ve picked for this but still…
So go meet Holly, Daisy and the others right here.
I’ve written about competitions before in which you could win a Mustang, but never before have their competitions like these that would take place in Belgium, so I would actually be eligible for it. Today that has changed :)
Pioneer has launched a competition recently in which you can win a 2008 Mustang V.6 for a year (petrol included) with their navgate competition. The navgate is Pioneer’s hi-end navigation system including 3D imagery, entertainment management, etc etc. The site also features a cool movie called ‘Mustang & Pioneer: poetry in motion’. Since the site is in Dutch, you need to click on the ‘Kijk: filmpjes!’ link just below the Mustang image once you’ve entered the site. I can’t link to it immediately unfortunately nor do I have the time to see if I can find it on Youtube or other.
Anyway, back to the competition. There’s 3 questions to be answered of which as usual 2 very easy ones and 1 very difficult one. In the last question you need to answer how much kilometers the Mustang (that you can win) will do touring the Pioneer navgate roadshow through Belgium and The Netherlands. You only get the cities where that roadshow will take place and no starting points or anything so I did a quick calculation of what could possibly be the answer but I’ve never had much luck in competitions such as this one so we’ll see. I know you all want me to want this so thanks in advance for the support ;)
Pioneer could actually end my quest for a year! I guess this is the closest chance yet I’ve had to get myself a Mustang. It still ain’t no classic 65-69 Model, but it’ll do you know. It definitely will do.