Mustang Blue
After my Mustang for Men (2) post something interesting happened, and quite frankly something I didn’t expect at all. In this post I wrote about the new Estee Lauder frangrance carrying the Mustang brand, and how I think it’s nice and all but also how I didn’t buy the sales pitch. So to be clear, I wasn’t very impressed.
That changed quickly though and I’ll tell you why. Not even 2 or 3 hours after I posted this, Tracy Royal from Estee left this comment. As a geek marketer that alone impressed me already quite a bit, still today only few brands engage in social media and Estee was definitely not amongst them (at least to what I had seen so far). Anyway, I sent Tracy an email with my address and a week later I received a delivery from Estee:
Now all of this is not very expensive for a company to do but nevertheless it still is very impressive. So what about the fragrance itself? It’s not bad actually. It ain’t extremely special but I don’t think it should be either, I’ll use it. And trust me, if it were shit I would have told you just the same you know, that’s the right I keep to myself on this blog.
So Tracy, you impressed me with your swift reply on my post and the Mustang Blue fragrance is pretty alright, allow me to make one suggestion to you though. I still don’t buy the marketing/PR piece you created, I think it’s too fabricated, it’s not real enough. “The Mustang fragrance had a tremendous reception from Mustang fans as well as others who appreciate the iconic American brand”… don’t say so, show me. And maybe some more pro-active outreach in the online Mustang communities would have been good as well. Anyway, your interaction with me was very real though, and that makes a lot of difference. Respect.
Mustang Transformer
Remember this ad for Citroen? Then you will pretty sure enjoy this one for Chevrolet! But then of course, this one rules them all. Well it’s not exactly an ad, but just because, you know :)
[Via Bnox]
More Mustang AdClassix
I wrote about the AdClassix website before, and although it has never been the idea to show you every single Mustang ad that is one there, I wanted to share these 1968 Cobra GT print ads with you.
“Caroll Shelby COBRA GT… for the man who wants everything in one car.”
“Shelby COBRA GT performance is built-in, not tacked on.”
It seems like these cutaways were pretty popular at Shelby back then, thinking back about the Shelby GT 350 post I once did.
Classic advertising for classic cars, can it get any better than this? ;)
Ford Performance
Coinciding with the 44th birthday of the Mustang, Ford launched a new web initiative called FordPerformance.com to reach out to and connect with Ford enthusiasts, albeit mainly focused on the performance cars. I think it’s fair to say I’m somewhat of a Ford enthusiast so that appealed to me.
It took me a while before I got time to check out this new site, but I did today and must say I was disappointed. It was nothing like I thought it would be, and probably could be. The site features the 3 main clubs such as the International Mustang Bullit Owners Club or the Mustang Club of America and also their events.
There’s a short section on the different Ford models that fit in this FordPerformance.com initiative, but no new insights unfortunately. Think about some of the backstory that could have featured here on how these cars came about, the people behind them etc… But no, nothing of that, just some specs on each car.
Then there’s a section on performance parts which just links of to FordRacingParts.com and finally there’s the cool stuff section (which I check out first I must admit) which is more like a tiny little web shop to buy Mustang posters or a GT500 owners cerficate. How cool is that?
For cars such as the Mustang and the passion of their drivers and owners in general, this sites is nothing more than a portal to the 3 partner clubs and the online parts store. And if you’re a regular visitor of this site, and thus share some of the passion, I guess you understand just as much as I do that there is so much more they could have done to reach out to and connect with this community.
Bummer Ford. Back to the drawing board I would say and next time don’t just talk to the clubs, I bet they got what they wanted. Talk to owners and enthusiasts like myself, people who do the actual evangelism, whether they own one or not.
Winding Road
A friend (and fellow car enthusiast) sent me a link to an article in the online magazine Winding Road. The article was a review of the new Ford Mustang Bullitt, on sale now at your Ford dealer (in the US that is).
As a result I have to email him back ‘thanks but not thanks’. It’s a great article about a great car and now it just looks like I don’t only have to get myself the classic Bullitt Mustang, but also the new one. Like if my problems weren’t big enough already to get just one Mustang :)
The good part about it is that this free online Winding Road magazine is pretty nice and something other car enthusiast will definitely agree on. So if you hadn’t heard about it yet, take a look now.
Mach 1
“… thundering along far ahead of the pack”! No more “Only Mustang makes it happen” for this commercial of the 1969 Ford Mustang Mach 1. It wouldn’t fit either on this ‘special sports performance’ all American muscle car. Enjoy!
Technorati Tags: mach 1, 1969, mustang, muscle car, commercial, advertising
Couldn’t find a car you like here in Germany?
I posted this neat quote already back in January pointing to a commercial that was burried somewhere deep down in the Ford website.
“So, you couldn’t find a car you like here in Germany? No, I couldn’t find a speed limit I liked in America!”
The only reason for posting this again today is that I found the clip on Youtube so much easier for you to enjoy, so here we go:
Technorati Tags: ford mustang, gt500, germany, quote, commercial
Only Mustang makes it happen (Part II)
“Only Mustang makes it happen Only mustang looks so great Mustang moves you Mustang grooves you Mustang Mustang 68″
When you look at a few of these older Mustang commercials that you can find online, you will hear this tune quite a lot. Here’s another old Mutang commercial, from 1968 to be exact. Enjoy.
Technorati Tags: 1968, commercial, advertising, ford mustang, tv, vintage
Remember #3? It works…
… just not for me. It works for Red Bull Racing. They started a promotion to raise money for charity on the last F1 Grand Prix.
“Basically the idea was to apply the million pixel page concept to a racing car – and instead of corporate logos real race fans could have their face on a Formula 1 car – in return for a donation to charity. You can see the idea here.”
Red Bull raised up to $500k through this promotion which is not bad. But just like Simon mentioned on his blog, it could have been better, it’s not like the idea was marketed very good. Isn’t it funny that as F1 addict, I only heard about this via a marketing blog that I read instead of via one of the many F1 sources? I think it is.
It is great though to see that the idea popped up in one of Simon’s Big Picture brainstorms long time ago. Seems like times have changed.
Put Put the Pizza Hut
I just found this on the web, I didn’t even know these Mustang Junior cars existed.
“Put Put to the Pizza Hut” was the first national television commercial for Pizza Hut in 1965. It features a 1965 Mustang JR gas powered promotional car Made by the Powercar Company of Mystic CT. These were made with the cooperation of the Ford Motor Company for use in dealer promotions and other uses. Mustang JRs were made in 1965, 1966 and 1967 and changed each year to match the full size cars.”
Enjoy the ad – did people really go to Pizza Hut because of this?
You can find more videos about these Mustang JRs with roadkillontheweb
[Via Marketingblog.eu]
Technorati tags: advertising, ford mustang, junior car, pizza hut, commercial
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