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Maxximum Sound!

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You probably don’t know but I used to be in charge of all digital marketing of a cinema group called Kinepolis. They own part of another group in Germany that is called Cinemaxx. To cut a long story short, that’s why I have a kind of dual interest in the video below. First of all it features a Mustang with a nice sound and secondly the spot is created by that same Cinemaxx I just mentioned to promote a new sound experience in their theatres:

“Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new “MAXXIMUM SOUND” experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.”

Enjoy! And turn up the sound.

When a car configurator becomes a stage

Awesome. Normally I don’t tend to write much about Mustangs that aren’t like 40 years old but this is one of these exceptions. It’s when the Mustang enthusiast as well as the Marketer in me get excited that I make that kind of exception on this blog. And that’s exactly what Ford did with their new customizer for the 2012 Ford Mustang.

First of all it is by far the best car configurator that I’ve seen, the battle mode makes it even more interesting. And yes I realize it’s not really a car configurator in the typical sense of the word, you cannot change some options you would normally want to change in a configurator like that (interior, options, …) but I don’t really mind. It’s exactly those things that make me walk away from those tools in the first place. In this case I get to play with the different models – quite literally – and from that point go to the ‘build & price’ options, the more boring stuff, albeit not unimportant of course.

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And what a stunning quality as well. The image you see above is my first custom Mustang, my color, my everything… don’t you think that is looking really good? Looks pretty real to me.

And then there’s the staging area. Once you’ve built a custom Mustang (or more than one) you can challenge other fans & friends in one-to-one battles.

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And maybe bring you some inspiration. Nice work Ford! I’m gonna build me some more truly awesome ‘Stangs. Challenge me, you know where to find me ;)

#22: 1969 Mustang. Homemade. From paper!

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How awesome is this?! This Brooklyn artist is making an entire 1969 Mustang from scratch… from paper:

In his latest work One Piece at a Time, Brooklyn artist Jonathan Brand has constructed every single part of a 1969 Mustang coupe at 1:1 scale out of nothing but paper. Using digital drawings as a source, he printed the blueprints with a large-format inkjet printer. The components were then meticulously cut out and folded into a wide range of objects including spark plugs, nuts and bolts, a radiator, and even the individual tire treads. The final work will not be assembled into an entire vehicle, but rather displayed as loose miniature sculptures.

Thinking back about the reason that I initially started this blog, this is a good one for the series of posts I wrote about ‘the quest’. Not sure if I have the patience for this though. But just look at this stuff, how cool is that, seriously. I gotta go see this!

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More pictures and video (!) at This is Colossal, go check it out.

[Source: Colossal // Hat tip to Clo]

Shelby Limited Edition Cruiser Bike

Let it to Shelby do do awesome things with anything on wheels. Although we usually think of Shelby as creator of awesome car modifications, this time they teamed up with Felt Bikes to do something similar with your regular bicycle.

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“This limited edition cruiser bicycle will be individually badged and serial numbered bikes are finished in Wimbledon White with the Guardsman Blue paint scheme that’s so reminiscent of the vintage Shelby cars. The bike boasts Felt’s hydro-formed aluminum tank frame, three-speed Shimano Nexus internal gearing and 36-spoke wheels.”

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Awesome don’t you think? Hat tip to Cameron for discovering the news, and yeah I want one as well. He also has got loads more pictures of the bike so go check it out. It doesn’t come cheap but in comparison to any other good bike the price is definitely about right.

[Via ‘67 Mustang Blog]

Brent Mustangburger

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Meet Brent Mustangburger (voiced by Brent Musburger), a new character for the sequel to the Disney Pixar hit, CARS. CARS brings some style with a 1964½ Mustang that plays an well known sports broadcaster.

Brent Mustangburger is an American sports broadcasting icon. With the self-proclaimed “best stall in the garage,” the excitable 1964½ Ford Mustang is widely considered one of the most recognizable voices in the history of automobile sports television and associated with some of the most memorable moments in modern sports.

Looks like I will have to join my kids to the movies once more this summer ;)

[Via Mustang Evolution]

Why didn’t I have toys like that?

Look at this. Listen carefully. Why didn’t I have toys like that? Seriously, I think I would never grow up that way ;)

Via @minorissues

How Steve McQueen asked his ‘Bullitt’ Mustang back

… and didn’t get it. It appears to be so that in 1977 Steve McQueen wrote a letter to who appears to be the owner of the famous Bullitt Mustang used in the movie. Well one of them, as there were 2 different cars prepped for the movie, we’re talking about the one that wasn’t used for the stunts… and thus survived.

Who the owner was (and probably still is) nobody seems to know, but it is clear that they kept the Mustang, despite Steve’s request.

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Nice find from the car maniacs of Drivr.

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