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Maxximum Sound!

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You probably don’t know but I used to be in charge of all digital marketing of a cinema group called Kinepolis. They own part of another group in Germany that is called Cinemaxx. To cut a long story short, that’s why I have a kind of dual interest in the video below. First of all it features a Mustang with a nice sound and secondly the spot is created by that same Cinemaxx I just mentioned to promote a new sound experience in their theatres:

“Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schönheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new “MAXXIMUM SOUND” experience.
To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in film making and translated it into the acoustic world:
Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces.”

Enjoy! And turn up the sound.

Brent Mustangburger

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Meet Brent Mustangburger (voiced by Brent Musburger), a new character for the sequel to the Disney Pixar hit, CARS. CARS brings some style with a 1964½ Mustang that plays an well known sports broadcaster.

Brent Mustangburger is an American sports broadcasting icon. With the self-proclaimed “best stall in the garage,” the excitable 1964½ Ford Mustang is widely considered one of the most recognizable voices in the history of automobile sports television and associated with some of the most memorable moments in modern sports.

Looks like I will have to join my kids to the movies once more this summer ;)

[Via Mustang Evolution]

Marketing the Mustang: An American Icon

Apparently there’s a documentary titled "Marketing the Mustang: An American Icon." on the Mad Men Season 4 DVDbox-set extras. It tells how Ford executive Lee Iacocca persuaded a very reluctant Henry Ford to build the Mustang by citing research his agency guys gave him about the target demo (newly affluent boomers), and lays out the groundbreaking marketing of what would become an instant automotive classic.

Among the revelations in the doc: A lot of the Ford Mustang’s initial marketing was directed at women — the focus of the clip below. There are also a whole bunch of print ads shown in the this 2 min clip but if you’re a regular reader of this blog you have seen most of them already ;)

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Thanks for the heads up Steven.

[Via Steven / AdAge]

How Steve McQueen asked his ‘Bullitt’ Mustang back

… and didn’t get it. It appears to be so that in 1977 Steve McQueen wrote a letter to who appears to be the owner of the famous Bullitt Mustang used in the movie. Well one of them, as there were 2 different cars prepped for the movie, we’re talking about the one that wasn’t used for the stunts… and thus survived.

Who the owner was (and probably still is) nobody seems to know, but it is clear that they kept the Mustang, despite Steve’s request.

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Nice find from the car maniacs of Drivr.

The birth of the Mustang

“This is the spirit of the wild Mustang”. A conversation at today’s classic car show in Ghent learned that not everybody knows that the Mustang like we know is actually quite different from the original Mustang concept car. Here’s a great video of the real ‘first’ Mustang.

“One of the treats in the video is seeing Phil Clark at work on the original Mustang logo. We also see Clark hard at work shaping the clay on the buck and his sketches adorn the walls of the studio. It’s a tribute to an extremely gifted designer who died when he was only 32 but left behind a legacy of automotive design and a daughter, Holly, who’s dedicated to making sure the world remembers her father’s contribution to the Mustang. This Ford PR film captures the inside story of the team’s efforts that put the first Mustang on the road.”

Chasing the ghosts of ‘Bullitt’

The Wall Street Journal drives with Loren Janes, now 79 year old former stunt double of many movies including the incredible ‘Bullitt’. Time to debunk some myths:

As Mr. Janes and I drove around the city, three myths were shattered. First, despite the hype, McQueen did not do his own driving in the movie’s most dangerous scenes. "Steve was a great driver, but he was only behind the wheel for about 10% of what you see on screen," said Mr. Janes, who was McQueen’s stunt double from 1959 to 1980. "He drove in scenes that required closeups—but not in the ones that could kill him. Steve always asked me first whether a stunt was too dangerous for him to take on."

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When you’re strange: The Blue Lady

A colleague of mine shared this little Youtube clip with me the other day, Jim Morrison from The Doors driving his 1967 Shelby GT500.

Jim Morrison driving his 1967 Shelby G.T. 500. The clip is from the film “When You’re Strange” (directed by Tom DiCillo) which is in turn borrowed from the movie “HWY: An American Pastoral” which Jim made in 1969 with some friends. This footage is considerably clearer than my previous post of Jim driving the car. Go full screen with this clip, the resolution is killer. You can even see dust on the car it’s so crisp and clear.

I did a lot of research on the Shelby and all indications are it was trashed after Jim hit a telephone pole when he was drunk. He had clipped it before, but on that occasion he bent the frame, ending his time with The Blue Lady (his name for the car). Jim met the same fate as the Shelby two years later, though some think he’s still alive. It’s kind of fitting as some people are convinced this car still exists. Maybe he’s still driving it.

Shelby fans, note the car has no front grille emblem, no trunk emblem, small lettered Speedway 350 tires, uneven, hammered rear exhaust outlets, comfortweave seats, fender mounted antenna, and half the molding on the driver’s side taillight is missing. LOL. Best of all, it’s a 4-speed nightmist blue car with parchment interior and 10 spoke wheels. He knew how to pick ‘em, huh? That’s the way I would have ordered it. If only you could go back in time!

An identical car sold at Barrett-Jackson auctions for $330,000 in January, 2008.

GM’s original 1956 four seat sports car proposal

"Let’s revert to the slab stern and high luggage compartment, the nearly vertical rear window, the leather strap and ‘chunk of road machinery’ feeling."

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That’s from a multipage document describing the need for an American four-passenger sports car, a text leading to one of the most successful product launches Detroit ever enjoyed, Ford’s April 1964 Mustang. Written in 1956, it was presented to — and furiously rejected by — Harley J. Earl, General Motors’ styling chief. Its author, Barney Clark, wrote Corvette advertising copy at the time. A few years later, working for J. Walter Thompson on the Ford account, he talked with product planner Don Frey about it. Lee Iacocca may be the "father of the Mustang," but he got the notion via Frey and Clark, and thus indirectly from GM. Even the final 108-inch wheelbase was first determined by GM’s Anatole Lapine, who subsequently became Porsche’s design leader. Nothing’s simple in the car-design business.

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Read the original document here.

[Via Automobile]

Bullitt Special: behind the scenes

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Jon Patrick of The Selvedge Yard (fascinating blog btw) posted an article from The Muscle Car Review (March 1987) that was titled ‘The Greatest Chase of All’ and that was fully dedicated to a behind the scenes look of how they filmed Bullitt, the grandaddy of car pursuit movies. Required reading for all of us.

We set out to learn what the recipe is for such a successful chase sequence. What we found out was that there is none; it was pretty much a hit and miss thing and, as Ron Riner put it, “other people have tried to put the same combination together to get the same results and haven’t really done it. Before we’d shoot a scene, everyone, the location people, the police department, the stuntmen, the director and Steve, would get into discussions. We realized we didn’t know what to do because no one had ever done this before.” What hadn’t been done before was a chase scene, done “at speed”(up to 110 miles per hour) through the city streets and not on a movie studio back lot. Bud Elkins said, “I think it was the first time they did a complete car chase at normal camera speed. What you saw is what really happened. It was real!”

Don’t wait any longer, head over to The Selvedge Yard to read the whole piece.

Bullitt Special: scripting the chase!

Little delay in postings on the Bullitt Special but we’re still on. This time with maybe one of the most awesome elements I found related to the movie’s famous car chase: the original script/screenplay. Having a great idea is one thing, producing it is another. It is the crew’s commitment to reality that made these 7 pieces of paper into what is now most arguably the most famous car chase in movie history. How can you not enjoy this? ;)

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Saying it again. Awesome!

[Via Jalopnik]

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